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Paqui
ONE CHIP CHALLENGE PACKAGING DESIGN
The #OneChipChallenge was back and even hotter than before.
In 2019, the Paqui's One Chip Challenge featured a blue corn tortilla chip doused with an ungodly amount of black spice containing the Carolina Reaper pepper. This death-defying stunt was packaged in a coffin-shaped box with an individually-wrapped chip laying to rest inside. And in case you're still in hold-my-beer mode, we also included a lengthy warning on the back.
Brace your tastebuds, it's about to get REAL hot in here.
RESULTS
• 1 BILLION impressions
• Featured in The Dieline
• Featured in Forbes
• Pre-sale sold out in 18 minutes
BRANDING • PACKAGING • COLLATERAL
Designer: Roxanne Ayala
Designer: Shannon McKenna
Designer: Emily Bertram
Creative Director: Joanie Cahill
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